Joe went from struggling on social media to generating over 1M views, and thousands of consistent engagement. After going through a divorce, he began his motivation to lose 100lbs, and guide others through the mental and physical struggle of relationships. In the past 6 months of working with Rock N Reelz, Joe has sparked the interest and received paid collaboration with brands such as Freebird, Bones Beard and Body, and In-Shape. He continues to make content on mental health awareness, men's relationship struggles, weight loss, and physical health.